http://www.securityinfowatch.com/episode-44-isc-east-2009-coverage
Geoff Kohl says “deister’s a pretty neat company . . .they bill themselves as an RFID company . . .beyond just simply being badges and doors . . .really pushing the technology . . . cool stuff going on there”. Hear his full report on deister and his recommendations that the security industry examine our key control system beginning at minute 22.
We just flew back from ISC East and boy, are our arms (and feet) tired!
Seriously, it was a fantastic show from a product provider’s perspective. And proof, in these days of instant communication, maniacal amounts of media messages, LinkingIn, Tweeting and blog communications, that face-to-face interpersonal communication still tops the list for providing integrators and end-users a clear understanding of how seemingly well-known technologies can still be used in unconventional (or at least “not-yet-considered” ) ways. And we propose that spending time to educate yourself on new technologies is worth breaking away from your keyboard and screen for a bit.
From a sales standpoint, this is exceedingly true. At deister, we’re the first to admit that our electronic key management system can look, on the surface, like a fairly expensive plain-old key cabinet. But demonstrating our proxSafe® key management system, we saw dozens of “Aha” moments register on the faces of integrators and contractors when they realized that key management can enhance an access control system in applications. How? By registering and tracking the who, what, when and how long a key has been out of its home, by tracking the mileage of keys assigned to company vehicles, by alarming on missing keys that have been out too long and more. Further, this key management system can save companies tens of thousands by allowing keys to still be a “technology” of choice in situations where keys still make sense over badges – internal doors used by certain staff, closets only accessed by contractors who shouldn’t hold access control badges, vehicles, large equipment housings, etc.
And those customer meetings were great!
But there was a second set of meetings that reminded us we sometimes needs to step away from the keyboard more often – meetings with the press. More than virtually anyone, members of the press have the momentous task of sorting through a plethora of “same old, same old” information to find something that is either truly new and innovative or a new and innovative way of using an established technology. And we know how seriously they take that job – at least in the security industry.
For example, when we explained how deister is developing RFID tags for linens, and the various applications of those tags, more than one press expert noted the immediate benefit for loss prevention, but also how RFID in surgical scrubs might help locate a doctor sleeping in an on-call room or help determine whether all employees are evacuated in crisis situations. Further – they immediately started seeing the big picture of how these kinds of advancements might integrate with other industry products and technologies – new and old.
After a few dozen press meetings, it was evident that our industry media are determined to educate their readers.
So it’s important to keep supporting the efforts of these dedicated journalists by not only reading their blogs and following their tweets, but taking 15 minutes to actually step away from the electronic media and sit down to thumb through their magazines to get the full picture. You might find an “aha” moment of your own by spotting an article by an editor whose writing you admire, noting the name of a familiar colleague who sent in an editorial or seeing the graphics that just don’t translate to tweets and blogs. And that may help you design a better security system for you or for your clients.
Personal meetings and page-by-page reading . . .they may not only good for your soul – they just may be good for your business.
It’s a given that access control supports the securing doors in commercial enterprise. Entrances and exits – whether external to a building or venue, or internal for means of greater security in high risk areas – are the foundation of access control. And there are myriad options for access control in the industry that perform these “at the door” functions. deister is proud that its flagship proxMagic® reader performs at the door functions and does so in a way that is “outside the box” or, as we term it “outside the door” – reading multi-frequency, multi-modulation and multi-protocol cards like mifare®, ISOI5693, HID®, Indala®, deister, PIV-II, 125kHz and 13.56MHz smart cards. This provides enterprise companies freedom from proprietary card and reader technologies, allowing integration of virtually any multiple credential enterprise.
But we don’t stop there. “Outside of the door” thinking is our unique niche.
And it all starts with the technology. We make a strong case for having the most advanced RFID Technology in the Access Control Market because of our historical perspective on RFID. deister was established in Germany in 1977, developing our RFID technologies in products like our flagship GuardTour product. Shortly after we came to the U.S., we began servicing a unique market – the pigeon racing market.
Pigeon racing?
Yes, pigeon racing.
deister’s Unikon electronic pigeon racing timer is known as the world’s most trusted and advanced technology in this space. There is no utilization of RFID where the failure to ensure a single read has such a significant impact on the application.
So, making the leap from pigeon racing to the development of the company’s other products makes sense – it’s our “outside the door” thinking. It’s the way we do business.
Have you thought outside the door in developing your access control plan?
You may need access control not only to monitor the comings and goings of personnel – and the assurance that those systems are multi-functional, smart and scalable – but you may also need to monitor the comings and goings of vehicles, keys or other assets. And have you thought of the ways to integrate your access control plan effectively by considering the use of open architecture software; aesthetic benefits like low-profile footprints and changeable covers for all decors; robust design to withstand inclement weather, normal wear and tear, use and even abuse; plus development to multiple global standards for companies with global footprints.
Have you thought not just “outside” the door – but beyond it, with vehicle entrances, asset tracking, or even the securing of security measures as simple as keys (yes, keys – you know you’ve probably still got some).
So, as you’re developing your access control plan and thinking outside the door, think deister. Ask for info on our products from your integrator or distributor or reach out to us directly and will connect you with an “outside the door” thinker we know. www.deister.com, +1-703-368-2739
Manassas, VA., Tuesday, October 6, 2009— deister U.S.A has contracted with DKD Marketing to launch new lines and re-launch established products in access control and electronic key and asset management. Contracting with a strategic marketing communications group will enable deister to better support the company’s value-added resellers (VARs) and other customers by strongly promoting the company’s unique offerings to end-users. Further, strategic communications initiatives will make end-users aware that deister has expanded its product distribution methods to provide additional channels through which they can now obtain the company’s advanced RFID products.
“This is just one of the new initiatives that deister is planning for 2009 and 2010, and supports our planned expansion in many areas,” says Leon Chlimper, VP Sales and Marketing, deister U.S.A. “Our goal with these communications initiatives is to educate access control and asset management professionals by demonstrating options to improve the effectiveness of those systems. This will enable integrators and installers to provide the optimum systems for customer needs, and, in turn, help them provide better service to those customers – whether they’re recommending deister or other product lines.”
Initiatives include security media outreach offering deister’s team of experts as resources on all areas of access control, RFID and electronic key and asset management; providing real-world examples and case studies and responding to news related to these areas. Further, the company will be upping its Web 2.0 presence by reaching out to established industry networks, associations and events via Facebook, LinkedIn and Twitter.
“DKD is proud to have accepted deister’s challenge to communicate their core messages. The company has a unique position in the marketplace, providing solutions that fill empty niches in access control, RFID and electronic key and asset management”, says Angela Kendall-Dempsey, executive director for DKD Marketing.
DKD Marketing has a wide range of experience in various areas of the security market. Principles and staff have worked for or represented weapons detection manufacturers, comprehensive security solutions distributors, perimeter protection manufacturers and related products in fire safety and police protection.
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About deister U.S.A., Inc.
With 30+ years of RFID product development, deister U.S.A fills underserved niches in the security market by supporting physical access control along with electronic key and asset management. The company’s proxEntry® and proxSafe® product lines offer specific capabilities in a broad and increasing range of applications. This niche fulfillment approach to product development is the core of the company’s “think outside the door” motivation, and drives the development of current and future products that expand the reach of access control systems, and improve the effectiveness of electronic key and asset management. www.deister.com
About DKD Marketing
DKD Marketing is a strategic communications firm providing clients results in the areas of marketing planning, press relations, Web 2.0 communications, brand development, tradeshow support and design, promotions & advertising. With over 20 years experience, executive director Angela Kendall-Dempsey has assembled a team of staff and contractors that deliver specialized services for a broad range of industries including security, renewable energy, bio-technology and non-profit. www.dkdmarketing.com
Known for eighteen years to its many OEM customers as a leading and unique manufacturer of high-technology access control readers, deister U.S.A. is now delivering the company’s proxSafe® and proxEntry® brands via value-added resellers. deister has expanded its product distribution methods to ensure additional channels through which end-users can now obtain the company’s advanced RFID products.
Company History
Shortly after deister was established in the U.S., the company serviced a unique market – the pigeon racing market. While that sounds like an unusual route into security, the gravitas surrounding this multi-million dollar sport was the catalyst in the company’s developing virtually infallible RFID technologies. Pigeon racing is a worldwide sport with a host of loyal participants who garner million dollar-plus purses for their efforts. deister’s Unikon electronic pigeon racing timer is the world’s most trusted and advanced technology in this space. There is no utilization of RFID where the failure to ensure a single read has such a significant impact on the application. deister was the RFID company able to deliver on this reliability requirement.
As a technology company, deister realized there was a swath of industries RFID could benefit and focused their technology acumen on security. deister developed many custom RFID technologies for industry stalwarts like GE, Siemens, and Tyco. The company first entered the security market with its GuardTour product. For the next15 years, deister supplied an increasing array of custom designed RFID products for its growing base of major OEM customers.
Vision
With 30+ years of RFID product development, deister has steadily filled empty niches in the security market by supporting standard access control along with electronic key and asset management. The company’s proxEntry and proxSafe product lines offer specific capabilities in a broad and increasing range of applications. This niche fulfillment approach to product development is the core of the company’s “think outside the door” motivation, and drives the development of current and future products that expand the reach of access control systems, and improve the effectiveness of electronic key and asset management.
deister USA is headquartered in Manassas, VA and has operated in the U.S. for 18 years.
